Irys
Awwwards
Honorable Mention — 2025
Led the complete rebrand and creative direction for Irys, the permanent data storage network. Built and scaled a world-class creative team from the ground up.
The Challenge
Transform a technical infrastructure project into an approachable brand that developers love, while building and scaling a creative organization capable of sustained excellence.
The Solution
Recruited and trained 8 creatives across illustration, traditional 2D animation, 3D animation, motion graphics, and front-end design/engineering. Led the complete rebrand from concept to execution, handled creative direction for Irys's incubation projects, and managed cross-marketing partnerships with ecosystem partners.
Results
8 creatives recruited & trained
Awwwards Honorable Mention 2025
Developer community growth 10x
Multiple incubation projects launched
Design Showcase
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