Fluffle
End-to-end product design and creative direction for Fluffle — ScaleAI for real human interaction. Building the consumer layer that powers the next generation of AI.
The Challenge
AI's critical bottleneck is high-quality human data. Current solutions suffer from quality degradation at scale — synthetic data, implicit consent, and artificial interactions. Create a platform where real human interactions become valuable training data.
The Solution
Designed a consumer-native calling app where real conversations between friends become earning opportunities. Users explicitly opt-in and are compensated per session. Built proven retention mechanics (54% D30) with gamification, social loops, and crypto-native growth strategies.
Results
Live on Monad
$3.2-4.5B market opportunity
54% D30 retention
Data partner secured
Design Showcase
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Let's create something great together.